{"id":4980,"date":"2025-01-08T09:08:50","date_gmt":"2025-01-08T09:08:50","guid":{"rendered":"https:\/\/www.limmi.it\/non-categorizzato\/limmi-chooses-shopfully-technology-2\/"},"modified":"2025-01-14T08:11:03","modified_gmt":"2025-01-14T08:11:03","slug":"limmi-chooses-shopfully-technology-2","status":"publish","type":"post","link":"https:\/\/www.limmi.it\/en\/press-en\/limmi-chooses-shopfully-technology-2\/","title":{"rendered":"LIMMI CHOOSES SHOPFULLY TECHNOLOGY"},"content":{"rendered":"\n

TO PROMOTE IN-STORE SALES<\/strong><\/p>\n\n

Following the first collaboration with ShopFully, 62 percent of consumers involved in the campaign said they had purchased a LIMMI product and 68 percent said they would consider purchasing in the future.<\/em><\/p>\n\n

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LIMMI, a brand of the B&G Srl Group specializing in the production oflemon juice 100% Made in Italy, chooses ShopFully, leading tech companyEurope’s Drive to Store, to increase its awareness and promotethe in-store purchase of its products Succo di Limoni Siracusa IGP, Succo diLimoni di Sicilia and Limone Dolce con succo di Limoni di Siracusa IGP. Thecollaboration between the two entities led to excellent results: more than one in twoconsumers (62 percent), in fact, said they purchased theproducts covered by the campaign. With the use of HI! (Hyperlocal Intelligence), ShopFully’s hyperlocal marketing platform basedon artificial intelligence, and ShopFully’s marketplaces – DoveConviene,PromoQui, VolantinoFacile and Tiendeo, LIMMI brand has engaged consumersgeo-located in the vicinity of their chosen stores, along all stages of theshopping process, from online information search to purchase instore, bringing remarkable results. The Brand Building Survey offered to consumers upon leaving the store alsohighlighted the benefits brought by the campaign in relation to a possiblefuture purchase: 68 percent of respondents, in fact, said they would considerpurchasing the products in the future. In addition, the collaboration had apositive impact on brand metrics, with improvedperception of products (+14 percentage points) and increased spontaneousrecall (+33 percentage points), compared with consumers not exposed to thecampaign.<\/p>

“We are proud to have initiatedthis partnership with LIMMI, which has recorded excellent performance.Through the use of our technology and by presiding over the right digital channelswith different formats, LIMMI has made targeted contact withconsumers, promoting sales of selected products in store.The use of digital, therefore, is confirmed as a keytool in Drive to Store, which is essential to improve awareness anddrive product purchases within physical stores,”commented Marco Durante, Global VPSales & Marketing at ShopFully<\/b>.<\/i><\/p>

<\/i><\/p>“

We are very pleased with our first collaboration with ShopFully, which proved to be a great success both in<\/i>terms of kpi than brand awareness growth. This partnership has also allowed us to enhance one of the distinctive features of our products: the origin of lemons, grown in vocated territories such as Sicily.Indeed, this is the main incentive lever indicated by consumers.”<\/i> commented Annalisa<\/b> Tardioli , LIMMI marketing manager<\/b>.<\/p>\n\n

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<\/figure>\n","protected":false},"excerpt":{"rendered":"

TO PROMOTE IN-STORE SALES Following the first collaboration with ShopFully, 62 percent of consumers involved in the campaign said they had purchased a LIMMI product and 68 percent said they would consider purchasing in the future. LIMMI, a brand of the B&G Srl Group specializing in the production oflemon juice 100% Made in Italy, chooses […]<\/p>\n","protected":false},"author":4,"featured_media":4438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"yoast_head":"\nLIMMI CHOOSES SHOPFULLY TECHNOLOGY - Limmi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limmi.it\/en\/press-en\/limmi-chooses-shopfully-technology-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIMMI CHOOSES SHOPFULLY TECHNOLOGY - Limmi\" \/>\n<meta property=\"og:description\" content=\"TO PROMOTE IN-STORE SALES Following the first collaboration with ShopFully, 62 percent of consumers involved in the campaign said they had purchased a LIMMI product and 68 percent said they would consider purchasing in the future. 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