{"id":4973,"date":"2025-01-08T08:41:17","date_gmt":"2025-01-08T08:41:17","guid":{"rendered":"https:\/\/www.limmi.it\/non-classifiee\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/"},"modified":"2025-01-08T08:42:09","modified_gmt":"2025-01-08T08:42:09","slug":"limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin","status":"publish","type":"post","link":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/","title":{"rendered":"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN"},"content":{"rendered":"\n

LIMMI, marque du groupe B&G Srl sp\u00e9cialis\u00e9e dans la production de jus de citron 100% Made in Italy, a choisi ShopFully, leader europ\u00e9en de la technologie Drive to Store, pour accro\u00eetre sa notori\u00e9t\u00e9 et promouvoir l’achat en magasin de ses produits Succo di Limoni Siracusa IGP, Succo di Limoni di Sicilia et Limone Dolce con succo di Limoni di Siracusa IGP. La collaboration entre les deux entreprises a donn\u00e9 d’excellents r\u00e9sultats : plus d’un consommateur sur deux (62%) a en effet d\u00e9clar\u00e9 avoir achet\u00e9 les produits concern\u00e9s par la campagne. <\/p>\n\n

Gr\u00e2ce \u00e0 HI ! (Hyperlocal Intelligence), la plateforme de marketing hyperlocal de ShopFully bas\u00e9e sur l’intelligence artificielle, et les places de march\u00e9 de ShopFully – DoveConviene, PromoQui, VolantinoFacile et Tiendeo, la marque LIMMI a engag\u00e9 les consommateurs g\u00e9olocalis\u00e9s \u00e0 proximit\u00e9 des points de vente qu’ils avaient choisis \u00e0 toutes les \u00e9tapes du processus d’achat, de la recherche d’informations en ligne \u00e0 l’achat en magasin, ce qui a donn\u00e9 des r\u00e9sultats remarquables. <\/p>\n\n

L’enqu\u00eate sur la construction de la marque propos\u00e9e aux consommateurs \u00e0 la sortie du magasin a \u00e9galement mis en \u00e9vidence les avantages de la campagne en ce qui concerne un \u00e9ventuel achat futur : 68 % des personnes interrog\u00e9es ont d\u00e9clar\u00e9 qu’elles envisageraient d’acheter les produits \u00e0 l’avenir. En outre, la collaboration a eu un impact positif sur les indicateurs de la marque, avec une am\u00e9lioration de la perception du produit (+14 points de pourcentage) et une augmentation du rappel spontan\u00e9 (+33 points de pourcentage), par rapport aux consommateurs qui n’ont pas \u00e9t\u00e9 expos\u00e9s \u00e0 la campagne. <\/p>\n\n

\u00ab\u00a0Nous sommes fiers d’avoir conclu ce partenariat avec LIMMI, qui a donn\u00e9 d’excellents r\u00e9sultats. Gr\u00e2ce \u00e0 l’utilisation de notre technologie et \u00e0 la ma\u00eetrise des canaux num\u00e9riques appropri\u00e9s avec diff\u00e9rents formats, LIMMI a \u00e9tabli un contact cibl\u00e9 avec les consommateurs, favorisant les ventes de produits s\u00e9lectionn\u00e9s dans les magasins. L’utilisation du num\u00e9rique est donc confirm\u00e9e comme un outil cl\u00e9 dans le Drive to Store, qui est essentiel pour am\u00e9liorer la notori\u00e9t\u00e9 et stimuler les achats de produits dans les magasins physiques\u00a0\u00bb, a comment\u00e9 Marco Durante, Global VP Sales & Marketing chez ShopFully<\/strong>.<\/em><\/p>\n\n

\u00ab\u00a0Nous sommes tr\u00e8s satisfaits de notre premi\u00e8re collaboration avec ShopFully, qui s’est av\u00e9r\u00e9e \u00eatre un grand succ\u00e8s tant en termes de kpi que de croissance de la notori\u00e9t\u00e9 de la marque. Ce partenariat nous a \u00e9galement permis de mettre en valeur l’une des caract\u00e9ristiques distinctives de nos produits : la provenance des citrons, qui sont cultiv\u00e9s dans des territoires appropri\u00e9s tels que la Sicile. C’est<\/em> d‘ailleurs le principal levier d’incitation indiqu\u00e9 par les consommateurs\u00a0\u00bb,<\/em> a comment\u00e9 Annalisa Tardioli, directrice du marketing de LIMMI.<\/strong><\/p>\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

LIMMI, marque du groupe B&G Srl sp\u00e9cialis\u00e9e dans la production de jus de citron 100% Made in Italy, a choisi ShopFully, leader europ\u00e9en de la technologie Drive to Store, pour accro\u00eetre sa notori\u00e9t\u00e9 et promouvoir l’achat en magasin de ses produits Succo di Limoni Siracusa IGP, Succo di Limoni di Sicilia et Limone Dolce con […]<\/p>\n","protected":false},"author":4,"featured_media":4957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"yoast_head":"\nLIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN - Limmi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN - Limmi\" \/>\n<meta property=\"og:description\" content=\"LIMMI, marque du groupe B&G Srl sp\u00e9cialis\u00e9e dans la production de jus de citron 100% Made in Italy, a choisi ShopFully, leader europ\u00e9en de la technologie Drive to Store, pour accro\u00eetre sa notori\u00e9t\u00e9 et promouvoir l’achat en magasin de ses produits Succo di Limoni Siracusa IGP, Succo di Limoni di Sicilia et Limone Dolce con […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/\" \/>\n<meta property=\"og:site_name\" content=\"Limmi\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-08T08:41:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T08:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding-1024x537.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Annalisa Tardioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annalisa Tardioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/\",\"url\":\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/\",\"name\":\"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN - Limmi\",\"isPartOf\":{\"@id\":\"https:\/\/www.limmi.it\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding.png\",\"datePublished\":\"2025-01-08T08:41:17+00:00\",\"dateModified\":\"2025-01-08T08:42:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.limmi.it\/fr\/#\/schema\/person\/7f8c55055b990f9f0f931c13f821b4a2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#primaryimage\",\"url\":\"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding.png\",\"contentUrl\":\"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding.png\",\"width\":2880,\"height\":1510},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.limmi.it\/fr\/concours-de-limmi-domicile-2026\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presse\",\"item\":\"https:\/\/www.limmi.it\/fr\/category\/presse\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.limmi.it\/fr\/#website\",\"url\":\"https:\/\/www.limmi.it\/fr\/\",\"name\":\"Limmi\",\"description\":\"Succo di Limone di Sicilia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.limmi.it\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.limmi.it\/fr\/#\/schema\/person\/7f8c55055b990f9f0f931c13f821b4a2\",\"name\":\"Annalisa Tardioli\",\"sameAs\":[\"http:\/\/www.limmi.it\"],\"url\":\"https:\/\/www.limmi.it\/fr\/author\/annalisa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN - Limmi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/","og_locale":"fr_FR","og_type":"article","og_title":"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN - Limmi","og_description":"LIMMI, marque du groupe B&G Srl sp\u00e9cialis\u00e9e dans la production de jus de citron 100% Made in Italy, a choisi ShopFully, leader europ\u00e9en de la technologie Drive to Store, pour accro\u00eetre sa notori\u00e9t\u00e9 et promouvoir l’achat en magasin de ses produits Succo di Limoni Siracusa IGP, Succo di Limoni di Sicilia et Limone Dolce con […]","og_url":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/","og_site_name":"Limmi","article_published_time":"2025-01-08T08:41:17+00:00","article_modified_time":"2025-01-08T08:42:09+00:00","og_image":[{"width":1024,"height":537,"url":"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding-1024x537.png","type":"image\/png"}],"author":"Annalisa Tardioli","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Annalisa Tardioli","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/","url":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/","name":"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN - Limmi","isPartOf":{"@id":"https:\/\/www.limmi.it\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#primaryimage"},"image":{"@id":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding.png","datePublished":"2025-01-08T08:41:17+00:00","dateModified":"2025-01-08T08:42:09+00:00","author":{"@id":"https:\/\/www.limmi.it\/fr\/#\/schema\/person\/7f8c55055b990f9f0f931c13f821b4a2"},"breadcrumb":{"@id":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#primaryimage","url":"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding.png","contentUrl":"https:\/\/www.limmi.it\/wp-content\/uploads\/2025\/01\/Preview-Shopper-Branding.png","width":2880,"height":1510},{"@type":"BreadcrumbList","@id":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-pour-promouvoir-les-ventes-en-magasin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.limmi.it\/fr\/concours-de-limmi-domicile-2026\/"},{"@type":"ListItem","position":2,"name":"Presse","item":"https:\/\/www.limmi.it\/fr\/category\/presse\/"},{"@type":"ListItem","position":3,"name":"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY POUR PROMOUVOIR LES VENTES EN MAGASIN"}]},{"@type":"WebSite","@id":"https:\/\/www.limmi.it\/fr\/#website","url":"https:\/\/www.limmi.it\/fr\/","name":"Limmi","description":"Succo di Limone di Sicilia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.limmi.it\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.limmi.it\/fr\/#\/schema\/person\/7f8c55055b990f9f0f931c13f821b4a2","name":"Annalisa Tardioli","sameAs":["http:\/\/www.limmi.it"],"url":"https:\/\/www.limmi.it\/fr\/author\/annalisa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/posts\/4973"}],"collection":[{"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/comments?post=4973"}],"version-history":[{"count":2,"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/posts\/4973\/revisions"}],"predecessor-version":[{"id":4977,"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/posts\/4973\/revisions\/4977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/media\/4957"}],"wp:attachment":[{"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/categories?post=4973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.limmi.it\/fr\/wp-json\/wp\/v2\/tags?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}