{"id":4982,"date":"2025-01-08T09:08:50","date_gmt":"2025-01-08T09:08:50","guid":{"rendered":"https:\/\/www.limmi.it\/non-classifiee\/limmi-choisit-la-technologie-shopfully-2\/"},"modified":"2025-01-14T08:11:03","modified_gmt":"2025-01-14T08:11:03","slug":"limmi-choisit-la-technologie-shopfully-2","status":"publish","type":"post","link":"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-2\/","title":{"rendered":"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY"},"content":{"rendered":"\n

PROMOUVOIR LES VENTES EN MAGASIN<\/strong><\/p>\n\n

\u00c0 la suite de la premi\u00e8re collaboration avec ShopFully, 62 % des consommateurs ayant particip\u00e9 \u00e0 la campagne ont d\u00e9clar\u00e9 avoir achet\u00e9 un produit LIMMI et 68 % qu’ils envisageraient de l’acheter \u00e0 l’avenir.<\/em><\/p>\n\n

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LIMMI, une marque du groupe B&G Srl sp\u00e9cialis\u00e9e dans la production de jus de citron 100% Made in Italy, a choisi ShopFully, leader europ\u00e9en de la technologie Drive to Store, pour accro\u00eetre sa notori\u00e9t\u00e9 et promouvoir l’achat en magasin des produits Succo di Limoni Siracusa IGP, Succo di Limoni di Sicilia et Limone Dolce con succo di Limoni di Siracusa IGP.La collaboration entre les deux entreprises a donn\u00e9 d’excellents r\u00e9sultats : en effet, plus d’un consommateur sur deux (62%) a d\u00e9clar\u00e9 avoir achet\u00e9 les produits couverts par la campagne. Avec l’utilisation de HI ! (Hyperlocal Intelligence), la plateforme de marketing hyperlocal de ShopFully bas\u00e9e sur l’intelligence artificielle, et les places de march\u00e9 de ShopFully – DoveConviene, PromoQui, VolantinoFacile et Tiendeo, la marque LIMMI a engag\u00e9 les consommateurs g\u00e9olocalis\u00e9s \u00e0 proximit\u00e9 des magasins choisis, \u00e0 toutes les \u00e9tapes du processus d’achat, de la recherche d’informations en ligne \u00e0 l’achat en magasin, en obtenant des r\u00e9sultats remarquables.L’enqu\u00eate sur la construction de la marque propos\u00e9e aux consommateurs \u00e0 la sortie du magasin a \u00e9galement permis de mettre en \u00e9vidence les avantages apport\u00e9s par la campagne par rapport \u00e0 un \u00e9ventuel achat futur : 68 % des personnes interrog\u00e9es ont en effet d\u00e9clar\u00e9 qu’elles envisageraient d’acheter les produits \u00e0 l’avenir.En outre, la collaboration a eu un impact positif sur les indicateurs de la marque, avec une am\u00e9lioration de la perception des produits (+14 points de pourcentage) et une augmentation du rappel spontan\u00e9 (+33 points de pourcentage), par rapport aux consommateurs qui n’ont pas \u00e9t\u00e9 expos\u00e9s \u00e0 la campagne. <\/p>

\u00ab\u00a0Nous sommes fiers d’avoir entam\u00e9 ce partenariat avec LIMMI, qui a donn\u00e9 d’excellents r\u00e9sultats. En utilisant notre technologie et en pr\u00e9sidant les bons canaux num\u00e9riques avec diff\u00e9rents formats, LIMMI a \u00e9tabli un contact cibl\u00e9 avec les consommateurs, favorisant les ventes des produits s\u00e9lectionn\u00e9s en magasin.L’utilisation du num\u00e9rique se confirme donc comme un outil cl\u00e9 dans le Drive to Store, qui est essentiel pour am\u00e9liorer la notori\u00e9t\u00e9 et stimuler les achats de produits dans les magasins physiques\u00a0\u00bb, a comment\u00e9Marco Durante, Global VP Sales & Marketing chez ShopFully<\/b>.<\/i><\/p>

<\/i><\/p>\u00ab\u00a0

Nous sommes tr\u00e8s satisfaits de notre premi\u00e8re collaboration avec ShopFully, qui s’est r\u00e9v\u00e9l\u00e9e \u00eatre un grand succ\u00e8s, tant au niveau de l’industrie que de la soci\u00e9t\u00e9.<\/i>en termes de kpi’s et de croissance de la notori\u00e9t\u00e9 de la marque.Ce partenariat nous a \u00e9galement permis de mettre en valeur l’une des caract\u00e9ristiques distinctives de nos produits : l’origine des citrons, cultiv\u00e9s dans des territoires appropri\u00e9s tels que la Sicile. C’est pr\u00e9cis\u00e9ment cela qui constitue le principal levier d’incitation indiqu\u00e9 par les consommateurs\u00a0\u00bb. <\/i> commente<\/b> Annalisa Tardioli, responsable marketing du LIMMI<\/b>.<\/p>\n\n

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PROMOUVOIR LES VENTES EN MAGASIN \u00c0 la suite de la premi\u00e8re collaboration avec ShopFully, 62 % des consommateurs ayant particip\u00e9 \u00e0 la campagne ont d\u00e9clar\u00e9 avoir achet\u00e9 un produit LIMMI et 68 % qu’ils envisageraient de l’acheter \u00e0 l’avenir. LIMMI, une marque du groupe B&G Srl sp\u00e9cialis\u00e9e dans la production de jus de citron 100% […]<\/p>\n","protected":false},"author":4,"featured_media":4439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"yoast_head":"\nLIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY - Limmi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limmi.it\/fr\/presse\/limmi-choisit-la-technologie-shopfully-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIMMI CHOISIT LA TECHNOLOGIE SHOPFULLY - Limmi\" \/>\n<meta property=\"og:description\" content=\"PROMOUVOIR LES VENTES EN MAGASIN \u00c0 la suite de la premi\u00e8re collaboration avec ShopFully, 62 % des consommateurs ayant particip\u00e9 \u00e0 la campagne ont d\u00e9clar\u00e9 avoir achet\u00e9 un produit LIMMI et 68 % qu’ils envisageraient de l’acheter \u00e0 l’avenir. 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