LIMMI CHOOSES SHOPFULLY TECHNOLOGY, TO PROMOTE IN-STORE SALES

LIMMI, a brand of the B&G Srl Group specializing in the production of 100% Made in Italy lemon juice, chooses ShopFully, Europe’s leading Drive to Store tech company, to increase its awareness and promote in-store purchases of its products Succo di Limoni Siracusa IGP, Succo di Limoni di Sicilia and Limone Dolce con succo di Limoni di Siracusa IGP. The collaboration between the two entities led to excellent results: in fact, more than one in two consumers (62 percent) said they purchased the products covered by the campaign.

With the use of HI! (Hyperlocal Intelligence), ShopFully’s hyperlocal marketing platform based on artificial intelligence, and ShopFully’s marketplaces – DoveConviene, PromoQui, VolantinoFacile and Tiendeo, the LIMMI brand has engaged consumers geo-located close to their chosen stores along all stages of the buying process, from online information search to in-store purchase, bringing remarkable results.

The Brand Building Survey proposed to consumers upon leaving the store also made it possible to highlight the benefits brought by the campaign in relation to a possible future purchase: 68 percent of respondents, in fact, said they would consider buying the products in the future. In addition, the collaboration had a positive impact on brand metrics, with improved product perception (+14 percentage points) and increased spontaneous recall (+33 percentage points), compared to consumers not exposed to the campaign.

“We are proud to have entered into this partnership with LIMMI, which has performed very well. Through the use of our technology and by manning the right digital channels with different formats, LIMMI has made targeted contact with consumers, promoting sales of selected products in store. The use of digital, therefore, is confirmed as a key tool in Drive to Store, which is essential to improve awareness and push product purchases within physical stores,” commented Marco Durante, Global VP Sales & Marketing at ShopFully.

“We are very pleased with our first collaboration with ShopFully, which has proved to be a great success both in terms of kpi and brand awareness growth. This partnership has also allowed us to enhance one of the distinctive features of our products: the origin of the lemons, which are grown in vocated territories such as Sicily. In fact, this is the main incentive lever indicated by consumers.” commented Annalisa Tardioli, LIMMI marketing manager.